Brian Cornell, the CEO of Target, spoke about the company’s plans for the 2021 holiday season in an exclusive Dec. 15 interview with The Associated Press. Cornell was optimistic after reports showed sales continuing to stay strong during the final stretch of the holiday season amid some worries about the new omicron variant. Target, one of the country’s largest retail chains, has been confronted with worsening labor shortages, shoplifting, gang incidents, inflation, and supply chain problems, as have many other major American retailers during the pandemic. In order to boost holiday sales, the company announced a new seasonal schedule with hours being extended ahead of Christmas Eve, with stores opening from 7 a.m. to midnight from Dec. 12 through Dec. 23. Target employs a full seasonal staff of 100,000 workers for the holidays and has been focused on finding ways to maintain its labor force in the pandemic. Cornell said that Target will …
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