Commentary
To quote the legendary author Paulo Coelho, “everything in life has its price.” Yes, everything, including our private data. If in doubt, let me point you in the direction of Google, a problematic multinational company.
A new report published by the Irish Council for Civil Liberties (ICCL) demonstrates the dangers of Google. Specifically, it illustrates how Google wields the sword of real-time bidding (RTB) with devastating effects.
First off, what is RTB? According to Google’s website, it involves the buying and selling of “digital advertising inventory.”
Now, ask yourself, what is meant by the term “inventory”? A comprehensive list. To be clear, this list, as the ICCL report warns, outlines in great detail the markings left by our digital footprints….
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