Americans are changing their holiday shopping habits in 2021, a new survey by consulting firm Deloitte (pdf) has found. According to the annual study, 11.5 percent of Americans won’t be spending anything on presents, gift cards, or any other items for entertaining. This is the highest percentage for the category since the company began tracking consumers’ holiday habits. What’s driving Americans to become Scrooge? The top concern for consumers, investors, and voters today is inflation. Thirty-nine percent of consumers who may spend more in 2021 attribute this to higher prices in general, according to the survey. Half of the consumers who say they’ll spend less in 2021 attribute it to higher food costs. The survey also highlights a “tale of two holidays,” with a substantial gap in shopping plans between high- and low-income groups. The holiday retail report found that U.S. households earning an annual income of $100,000 or more …
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