Online Retail Gets More Expensive, Weak Discounts For Holidays: Adobe Survey

E-commerce has gotten more expensive due to the inflationary environment, according to a recent report from Adobe, and it’s significant during the holiday season when retailers normally push big-discount deals. Online prices rose 1.9 percent in October from a year earlier and 0.9 percent from the previous month based on data from Adobe Inc. The latest numbers mark the 17th straight month of price increases after six years of declines in the Adobe Digital Price Index. “Consumers are now seeing a double hit to their pocketbooks, with everyday expenses like rent and gas rising, while the big holiday shopping season is going to get more expensive,” says Vivek Pandya, lead analyst, Adobe Digital Insights, in the report. Although prices remain high, Adobe expects e-commerce to account for at least 25 percent of the overall holiday sales. Shoppers headed to the market early by almost a month this year, mainly due …

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