Political polling, the dominant force behind much of the Australian news cycle—which has ended the careers of four prime ministers over the last decade—should only be a “temperature read” and not the primary driver behind policy, according to a former deputy campaign director for the Australian Labor Party (ALP).
Kosmos Samaras, the now-director of the RedBridge Group based in Melbourne, Victoria, says polling can be “demographically blind” and not consider linguistic and cultural differences—an issue pertinent to many city-based electorates where high numbers of overseas-born individuals reside.
“Even if you attempt to communicate to them in their own language, you will come up against large numbers of people who are actually not literate in their own language,” he told The Epoch Times.
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