Samsung to Hire Former US Ambassador as PR Chief for North America

Former U.S. Ambassador to South Korea, Mark Lippert, is expected to join Samsung Electronics next month as head of corporate and government affairs in North America. Industry experts told The Korea Herald they believe the recruitment will allow Samsung to bolster its responsiveness to changing U.S. policies, especially those regarding chips, which have emerged as a key strategic item amid global supply chain risks. Lippert is expected to start work for the tech giant in March as the executive vice president of Samsung Electronics America and oversee its external relations in the region. He is reportedly in the final stages of signing the contract. South Korean public opinion believes that Lippert will play a role in assisting Samsung and the Biden administration create a U.S.-centric semiconductor supply chain and strengthen the U.S.-South Korea technology alliance, according to Korea Economic Daily. In November last year, Samsung announced it would invest $17 billion …

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