Marketing is tough for new startups, especially those that have an absence of experienced marketing-related leadership. You’re already juggling dozens of important priorities and trying to maintain a grip on your fragile customer base; on top of that; you have to review your marketing priorities and keep a balanced budget despite minimal access to capital and resources. This is exhausting enough on its own. If you’re also struggling with dominant competitors in your space, each of these problems intensifies. Why Local Marketing is a Startup’s Best Friend One of the best solutions to the marketing problem is often neglected by startup entrepreneurs because of how they perceive it — but it can support your company for years to come: local marketing. What Is Local Marketing? It’s a bit intuitive to understand local marketing. It’s a combination of marketing and advertising strategies that target a local population rather than a national …
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